Effective Image Building

Lexically, image building is “improving the brand image or public image of something or someone by good public relations, advertising, etc.” Practically, the projection or image building is presentation of someone/something to people in a particular way, especially one that gives a real and good impression to viewers. A projection is required to make an […]

The Right Reasons for Rebranding Your Business Logo

Thinking About Changing Your Marketing Graphics? Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you’re not undoing all the hard marketing and branding […]

Personal Branding Tips to Boost Business Success

Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? […]