Upgrade To A Branded Elevator Pitch

Think about it. Your elevator pitch and your personal brand are co-dependent. The two share a mission-critical objective, to create a positive and memorable first impression of you and your enterprise when you meet personal and professional contacts. The all-important self-introduction known as the elevator pitch is, while brief and simple, nevertheless your most important […]

Why Are Brand Guidelines Necessary?

I have always thought of brands as an extension of Humans; just like us, brands have a life journey too. Every day a new brand is born and like a new-born child, it too comes with certain attributes and characteristics, which only become obvious and understandable as we come in contact with it on a […]

The Importance of Consistent Branding

Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!). This is exactly why branding is more important than […]

Here’s How To Use A Website For Business Branding

While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the virtual web space effectively to score up their branding, gain more visitors, and establish credibility. In other words, a website can help them achieve what they couldn’t even after rigorous marketing offline. However, not every […]