When your hosting provider closes the door, and your website is gone forever, you may think the end of the world is there, and you’re done. But really… It isn’t. In fact, I’ll tell you right now, if you’ve been around for more than a fortnight, and you’ve got a following of any kind, they’ll find you again. And when you reboot your blog, you’ll have a bigger, better business than ever before.
Build on Your Brand
The crisp renewal of your thought concept from the last few posts you wrote will revive your real brand… This is the brand you’ve learned to lean on for a while now, and the one you remember as you’re building content again. This renewed sense of direction, empowerment, and THRIVE will lift you above the abyss, and you’ll be better branded than you literally EVER were before. In fact, I’ll guarantee that you’ll increase your market share within the first two months after, without all that excess baggage on the backside of our blogs.
Oh well, move on!
Build a New Brand Identity
Your old blog was probably built on the process of building your brand, meaning every tom, dick, and quandary you suffered through is imprinted on that mouser, and most of them have left their imprint. The stellar YOU that you’ve become since you started blogging, won’t even recognize the old junk, if you’ve been writing new and better material. Don’t lose hope, and don’t grope for access. Just move on. Add more content, build a better brand, and let those awful blog posts subsist back there in blogger la la land while you build some new quality stuff.
Focus on Functional Branding Results
The best part of losing it all is writing it all new, and finding ways to make it better. With all the new information you have, you’ll be up and running in no time at all, with better, higher quality content driving your business model. And that niche you’d just found on your blog… You can create it again. You can create it better. It’s like having the pattern, and knowing what kind of fabric your pattern looks best in for your program. You can do this!
The one Branding Mistake You’ll want to AVOID!
This is important. You’re going to want to miss this party. You’ve already settled on the top concept, so don’t back away and lose it now!
Use the writing style you’re most comfortable with, and run with that voice. You’ll be better off at this point in time if you don’t try to reissue those old blog posts, or all the mishaps you’ve had in the past. If you pickup here and look forward, you’ll be creating a strong, survival capable brand of loyalty with your new audience.
Keep moving forward. Don’t look back.
That’s how killing your business can make you successful – you instantly loose your fear of failure, because you’ve seen it, stared it in the face and beat the game.
Starting over can give you an opportunity to bring in brand new efforts. Don’t fear starting over. Call Jan for coffee and let’s find out why that works!