Trends That Will Reshape Content Marketing

New marketing technologies and consumers’ attitude towards content makes it necessary for marketers and businesses to modify their content marketing strategies in accordance with the prevailing trends. Smart brands always focus on the way their audiences consume content and, more importantly, what kind of content their audiences want to consume. Integrating new trends and technologies […]

Preventing Your Brand From Getting Hijacked

Brand names are known as ‘Trade Marks’ and the names of enterprises are known as ‘Trade Names’. Awareness In order to prevent one’s logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions. An owner should not sleep over […]