are many different ways that you can make sure that your brand stands
out among your competitors. You may be doing well in that particular
area but there are always other ways that you can differentiate your
brand even more for greater and greater success.
Consider marketing your brand with videos
Depending on how savvy you are with technology, you may not have
made videos to market your brand up to this point. In fact, you may not
even have considered it. Well, it is time that you jump on that
particular bandwagon because it will take you very far as far as brand
recognition and loyalty from other people are concerned.
comes to effective ways to communicate about your business, videos are
certainly at the top of the list. Your videos should not be long because
very few people have the time or the patience to sit and watch for too
long. A maximum of 2-3 minutes is perfect. In addition to no time or
patience, people also don’t have a long attention span when it comes to
It is important to keep in mind that your videos have a
very specific purpose in mind. Many different techniques may work well
for your brand. Animation can be extremely effective for certain
businesses. If your message and story are strong and your animation
technique is sophisticated, other people will most likely be interested
in what you have to say as well as being interested in how you are
expressing your message.
Highlight your brand’s uniqueness
You really need to convey exactly how and why your brand is different than everyone else’s.
Even though other businesses claim to do exactly what your business is
doing, you have a responsibility to demonstrate (or express) why the
other person should consider you above all others.
The concept is
really that simple. Before you can accomplish that, of course, you will
need to wrap your mind around your target audience. You will need to
learn what they want and need and what they like and dislike. If you are
able to do that, you will be able to customize your content marketing
materials to the point where you are speaking to each person
individually (at least, in the minds of your target audience members).
thing that you should keep in mind is that along with your brand’s
uniqueness, you must also demonstrate transparency and credibility. By
reaching your audience members, you are establishing an emotional
connection with each and every one of them. Put another way, that means
that you are helping them to solve whatever problem they are
experiencing at the time. As you are building a solid relationship with
the other person, you will want them to get to know you as much as you
want to get to know them. The only way that you are going to
successfully forge a relationship with the other person is to let them
into how you think and what you feel.
If you market your brand correctly, people will come to count on
your posting content at a particular time and they will learn that they
can count on you and your brand to keep them standing tall. The one
thing that you never want to do is to create that impression once.
If they are all excited about what you are sharing with them and they
can’t find anything from you the next time around, that is basically the
kiss of death. This is all part of building your relationship with the
other person. They should be able to count on you and you don’t want to
disappoint them. You want them to think about you first when they need
what you are offering.
Give them something that they find valuable
Everyone knows how much information is at everyone’s fingertips
online. However, that does not mean that all of that information is
valuable and useful to other people. In fact, a large percentage of
information is not worth much at all. There are many people who are
clueless about what constitutes great-quality content. If you go by the
premise that whatever you have to say should be valuable to at least one
other person, it is worth expressing. If you aren’t sure that it is the
case, you should probably think twice before you do anything. That is a
simple rule to follow.
When you sit down to create content, if
you ask yourself if you would like to read the content that you are
about to create and the answer is yes, go for it. You should never offer
any lower-quality content to the other person than you are will to
Doing whatever it takes to stand out and above your competition is
the way that you will get ahead in your business and successfully
promote your brand so that you are able to bring your business to the
next level. You need to make sure that your unique selling proposition
(USP) is really unique and compelling so that people stand up and take
notice. That is exactly why other people will want to relate to you. So,
build those relationships and build them well. Take your time when it
comes to marketing your brand. It is much better to do it slower and
more thoroughly than to rush and forget some important aspects of your
branding. The relationships that you share with other people are what
will help you to make your dreams come true!
Michael Cohn is the founder and Chief Technology Officer (CTO) of
CompuKol Communications. He has over 25 years of experience in IT and
web technologies. Mr. Cohn spent a significant amount of time at a major
telecommunications company, where his main focus was on initiating and
leading synergy efforts across all business units by dramatically
improving efficiency, online collaboration, and the company’s Intranet
capabilities, which accelerated gains in business productivity. He also
reduced company travel and travel costs by introducing and implementing
various collaboration technologies.
His expertise includes
business analysis; project management; management of global cross-matrix
teams; systems engineering and analysis, architecture, prototyping and
integration; technology evaluation and assessment; systems development;
performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.