How a Company Focuses on Investments?

While individual investors might apply for stocks in a certain range from about the company is also invested in it in large numbers. Their investments can be used in sometimes, it can easily affect the overall value of the stock list of it is the reason why it is concerned about different factors that can affect the stock value of the company.

Once you analyze all this information, you can understand how the stock value has a significant part in the overall value of the company. A professional company that invests in the stock has information about the price profits cell ratio. Once the experts analyze all these things, they can easily decide what to invest in and where they might suffer loss.

Helps in bringing new investors

When the company tries to start something, then they might look to invest in something different, then it can help in keeping the interest of all the investors. As you already know that if experience companies start to provide new services, then it will surely gain the attention of all the customers. It is a great way by which you can improve the stock value of the company to get the best outcome.

Can show sudden growth

One of the ways by which a company can focus on gaining new investors is by showing growth. It is the only way by which they can get the attention of all the investors. So you need to understand how the company can provide more information about NYSE: AVA at and ensure that everything is perfect. Such things prove useful and ensure that users can get a positive outcome. So, it is important to understand all these things when it comes to growth.

Using their experience of the industry

Every company has some kind of experience in certain areas. If you are investing in an NYSE: AVA, then you have to get all the information about it. You will learn about their experience in the specific field and understand how it can help in improving the stock value. This is a great way by which a company can attract more investors to their stocks. Such things can help them to gain more profit.

There are plenty of things that a professional company does to focus on investments. Any company that has solid investments will surely thrive as they will have all the findings which will help them to complete different projects. Such things are important for any company to gain more investors who are readily available to invest in the company, which will help them to grow more. You can do start to invest in stock app.

Disclaimer: The analysis information is for reference only and does not constitute an investment recommendation.

5 Steps to a Strong Personal Brand on Social Media

Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles.

If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles.

So how do you get personal branding working for you?

Here’s 5 steps to ensuring you have a strong personal brand that will help with your business success:

1. Audit Yourself

A quick audit of your personal profiles is a good idea so you can prune anything you wouldn’t want associated with yourself professionally. It will give you a chance to update all your profiles as well.

Make sure all your profiles are connected so users can easily see the relationship. The idea here is that you are an extension of your business and all social profiles clearly indicate to the user who you are and what you’re about.

When posting to your personal social media accounts, keep in mind your business goals and remember optics is key. When someone searches your name, what do they find? Remember anyone may repeat that search so if the results aren’t good you could lose a potentially warm lead.

2. Set Goals

Being the face of your business can also lead to you being an influencer in your industry. But that doesn’t just happen automatically. You need to set targets for yourself. And not just in terms of the metrics of measuring success but in how you will achieve the higher standing in your industry that you’re after.

Look at people already established in your niche. They may have a business profile but then on their own how are they presented? Successful personal branding should show their personal profile is aligned with the style of their business.

Once you see what content has been effective and how often your peers have been successfully posting, you can estimate how often and what kind of materials you should post.

Also pay attention to where they post and you’ll see what platforms have returned results for them. Then you’ll know where to focus your efforts.

This element and the audit can be time consuming and confusing so don’t hesitate to reach out to social media experts if you require assistance.

3. Create Your Social Media Strategy

You have your goals set and you know how often you want to post and how many new people you want to see your content.

Now it’s time to incorporate the previous steps and develop a goal-based strategy aimed at realistic growth.

Achieving your goals is a dynamic process where you will consistently evaluate your successes and refine your approach until you start seeing the results you want.

Share other people’s content while promoting your own to establish yourself as an authority in your industry and not just a self promoter.

There are various content aggregation tools available that will make it easier for you to find relevant content. And the bonus is you’ll get to read more about what you do!

Alltop and POPURLS are some favourites but there are many more you can choose from.

Try tools like Buffer or Hootsuite to help you schedule out your posts but remember to check in often for any engagement. The best thing you can do to establish yourself as an authority is to provide feedback and commentary on other users that shows you know what you’re talking about.

By making it a conversation you are becoming an influencer. Other users will see that dialogue whether its tweets or comments and they’ll see your expertise in action.

Each approach will vary but there should be consistent elements to any strategy such as choosing which platforms you are going to be able to log into on an ongoing basis and what kind of content is best suited to your industry.

4. Update Your Profiles

Having a professional headshot is a great idea for your personal branding. If you don’t have that already make sure you get one and place it as your avatar on each social media profile – both personal and business profiles.

Each platform’s profile should easily convey a connection to all others. Users should see consistency in both the visual elements and the content you’re posting.

If you’re having trouble with the various images and sizes required, it’s quite easy to set up a free account with Canva, which has predefined image sizes for all platforms and is very user friendly.

5. Hire a Mentor

It never hurts to have a third party review your profiles. While asking friends for help may seem like a good idea, an experienced, professional personal branding mentor will know what has and hasn’t worked in the past.

Look for someone who has helped others achieve a solid personal brand and reputation in their industry and contact them for assistance. But make sure they know this is about your social media presence so you get someone with relevant experience to your goals.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

10 Tips to Deciding Your New Business Name

You are starting a new business, congratulations! Now that you know what you want to sell, whether it’s a product or a service, you need a business name. Deciding on your business name requires some thought and research. Take it from me, I’ve renamed my business three times in the last 10 years. The first time because I changed the focus of my business, but the second time because I just didn’t like the name. Hence, I should have put more time and research into it!

Naming your business really is the first brick you lay in building your business. It’s the foundation on which your entire business will rest. A few things to take into consideration while deciding on a name include:

1. Think about what your business objectives are or what describes your company.

2. Try to stand out in a crowd. Be memorable.

3. Do not use odd spellings. This makes it hard for a potential customer to find you online.

4. Don’t get so cute that people have no clue what you are talking about. Avoid puns that only you will understand. Check the list of business names at Funnynames and you will understand what I’m saying.

5. Avoid being a cliché. Words such as next level, precision, solutions, services, affordable, global, and enterprise are overused.

6. Avoid using a geographically based name. What if your business expands to other areas of town or even globally? Don’t burden yourself with a name that keeps you rooted to one place.

7. Be careful if you try to combine two names into one. It needs to make sense and be easy enough to spell so that people can find you online.

8. Don’t pick a name that is too long. This is important when registering your domain name that you will be using for your email address.

9. Naming your business goes hand in hand with finding your domain. Your business name and your URL should be the same.

10. Know that it is okay to change your name as your business grows and changes. (Remember, I’ve done it three times!)

After deciding on a business name, be sure to check with your local county or state office to register it. Registration requirements vary from place to place. Deciding on a name can be confusing at times but just take these few things into consideration, do your research, and you will be building a strong foundation for your business.

How Can You Use a Mobile Application to Market Your Brand?

Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does! To survive successfully in today’s vying business market and to market your brand, you need to do something offbeat. A well-devised and effective mobile application is potential enough to keep your users engaged and to promote your brand. This article is going to guide you on this.

How is a Mobile App Going to Leave an Impact on Marketing?

  • It is possible to build a strong customer relationship that would have a great impact on the business prospects. You can successfully keep the customers more engaged with an app compared to the various pages on the social media or compared to the website.
  • You can set up community of the followers and fans where you can share latest updates or news about you. In this way, when someone is not using your app, would still get the updates.
  • Sharing various promotions and offers in a convincing way becomes easier. This definitely helps to boost the conversion rate.

More importantly, in today’s technologically progressive era, almost everyone owns a smartphone. According to a recent market research, most of the people today, prefer to use smartphones compared to desktops and laptops. Hence, today, reaching to people is way easier through feature-rich and engaging mobile apps. However, devising a potent and effective app is not a piece of cake! Here is a list of some smart tips to build a business-driven app that can work as a successful marketing tool for your brand.

Research Well and Devise the Right App

Before initiating with the app development process, you must do your in-depth market research. Try to understand the ongoing market trends, what functionalities and features the customers are expecting from an application, what your competitors are providing, where your competitors are lacking – all these details are crucial.

The better research you would do, the better you would understand what you need to offer in the market to make your place strong. When you develop such an app that is not only user-friendly with great designs but also is satisfying the needs of the users, reaching the business goals becomes easier.

Decide Wisely on Pricing

There are different types of pricing models for apps are available in the market such as Free, Paid, Freemium and Paidmium. Research well on each model, understand the working policy. Now, depending on your business or product type, decide which pricing model would serve your purpose the best.

Personalised Content

Another interesting way to attract your customers is to use personalised approach while interacting with them. When you use such personalised friendly tone, users feel a special connection with your brand. However, while working on push notifications with a little bit of personal touch, you should keep in your mind that random notifications at random time might annoy the users.

For instance, if you own a food delivery business and send notifications about a deal on lunch meal at midnight, the user might not pay any attention at all. However, if you choose to send the notification one or two hours before the lunchtime, the user might get the deal as well. Thus, timing is also important along with personalised notifications.

Loyalty Rewards

Who doesn’t love to get a reward! There is no exception with the customers as well. Such special loyalty rewards do not only make the recipients feel happy but enhance the chances that these recipients would share your brand as well. And if your customers are not happy with your products or services, your business can never reach the desired success. Hence, keeping your customers satisfied and happy and building a strong connection with them is extremely vital to keep up successful business growth.

Apart from all the above-mentioned points, it is advisable to make your app social. Additionally, if you can track the user behaviour properly, it would help you to expand your business prospects.

Rob Stephen is an experienced and utterly professional senior mobile app developer working at Visions & Solutions, a well-known name in the industry of iPhone app development in Sydney along with the Android app development as well. He loves to share his knowledge and experience on the latest enhancements in the app development industry.

8 Personal Branding Mistakes That Are Hurting Your Business

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.

Therefore, it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for Digital signature.

If a brand isn’t appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some.

So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Here’s the biggest personal branding mistakes to avoid:

1. Thinking you don’t need a Personal Brand

Whether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your Digital signature online brand.

That’s why it’s critical to create a positive brand communication. If you don’t take time to define your brand, your message can get wishy washy. That lack of clarity will hurt your marketing efforts.

2. Using Copycat Branding.

Often when people start out in business they feel like imitating their top competitors is a good idea. Don’t imitate, instead innovate.

Accentuate what makes you unique. Differentiate yourself. Show why your differences make you a better choice.

Do this by creating signature systems, products and messaging that sets you apart.

3. Not Being Authentic.

Some people take a dress-up approach to branding. They feel like they must be something they are not in order to attract customers.

Authenticity in marketing matters more than ever before. Being honest and transparent builds trust.

A brand should be genuine and always maintain consistent messaging that is in alignment with your personality and brand.

4. Lacking Consistency.

Your personal brand promise and message should be clear with every communication.

The more consistent your brand is, the stronger it will attract followers. So as you write blog posts, eBooks and social media posts etc., make sure the thoughts, opinions and information shared is consistent with your personal brand.

Every communication should reflect your brand personality and values.

5. Not Writing Your Own Stuff.

Content marketing helps you develop leadership in your industry. Your fans want to hear from you – not the same old thing that everyone else is writing.

Every time you write it’s a communication that builds a relationship with your followers. They experience your personality and voice. Make time to write your own tips, checklists, guides and freebies for your content marketing efforts.

Writing unique articles also boost your website SEO.

6. Not Defining Your Niche.

No business can be all things to all people. It’s really important to define your target market. Period.

The more narrowly you can define your target market the better; otherwise, you risk confusing your customers and you’ll have a harder time attracting the right kind of clientele that you want to serve most.

7. Not Loving Your Tribe.

Your tribe is a group of people where an unconditional love and connection exists.

Raving fans will tell the world how amazing you are. That’s why it’s important to give special treatment to your tribe.

Find your tribe. Love them hard. Give them special offers. Allow them behind the scene’s peaks. Share advanced notice about things coming down the pipes.

8. Forgetting Quality and Professionalism.

The Internet knows all so if you make a mistake, someone’s going to catch it.

When you send a newsletter with typos or broken links it reflects poorly on your brand. When your customer has a problem and calls customer service, they want their issue resolved.

Pay special attention to your appearance. Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally.

Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double-down your efforts to protect your personal brand.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

How Sales, Marketeing, Branding & Digital Dysfunction Are Dragging You Down

Getting sales and marketing to talk to each other may feel like torture, but it has never been more critical – especially for the more than 5 million mid-market industrial and B2B companies in the U.S.

The digital age and a host of technology developments have exposed four major flaws in traditional B2B marketing practices:

• Lack of coordination between brand, sales/marketing and digital activities

• Dedication to sales at the expense of marketing

• The slowness of firms to focus their online voice

• Failure to recognize that the internet has changed the sales dynamic

B2B companies are struggling to leverage the internet to sell and grow. Unlike consumer product companies, they’ve been slow off the mark in the digital race due a traditional but flawed rationale that branding and digital communications can’t really help their ‘relationship’ style of selling.

What’s become glaringly obvious is that three core marketing functions – brand, sales/marketing and digital communications – don’t behave as if they have anything in common. Worse, they don’t work together to build equity, share of mind, customer loyalty, or sales for B2B enterprises.

The open secret always was that sales and marketing were never really very integrated. In some firms, they didn’t even like or talk to each other. Not to mention that in many B2B firms, ‘sales and marketing’ actually means ‘sales.’

But because the internet has made company ‘walls’ ever more transparent, there are few secrets. Employees complain, whistle blowers whistle, bloggers gossip, e-mails get forwarded, the news media investigates, and your customers actually know all about you – your product benefits and even your prices – before you ever hit their door. So what are you actually selling?

When a company’s brand, its sales force, and its digital activity aren’t in lockstep, customers notice. At best, customers scratch their heads at this lack of coordination; at worst and more commonly, firms are losing credibility, customer satisfaction and opportunity because they can’t get their act together.

In 2014, Forbes Insights published, Breaking Down Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving Your Bottom Line.

Forbes noted that the challenges with marketing silos mean:

1. Each silo may have its own brand vision, creating a disjointed experience and message for the customer.

2. Team incentives may motivate some team members to exploit and damage the brand in order to boost short-term sales.

3. Poorly integrated teams suffer from inadequate cooperation.

4. Silo interests stand in the way of programs that require scaling.

5. Key growth areas such as digital are not scaled because they are dispersed across silos.

6. Success in one silo is leveraged slowly into others, or not at all.

And not listed, but in the mix: Inconsistent customer experience across divisions and functions.

The good news is that with the right market data, the marketing function is uniquely positioned to lead the charge for integration in the name of better service to the customer. Forbes pointed out why marketing is primed for a leadership role in integration:

1. Marketing brings an outside point of view.

2. Marketing can articulate the unique truth of the company and what differentiates it within the marketplace.

3. Marketing can communicate the product and value-why products are relevant to customers in different ways, identifying segmentation in the market.

4. Marketing creates compelling stories for rallying employees and making an emotional connection with customers.

5. Marketing is a strategic seat at the table; there is no other department that can see such a company panorama and bring those perspectives together.

To overcome the silo issue, the report concludes by offering best practices for CMO’s:

1. Replace competition and isolation among silos with communication and cooperation.

2. Consolidate when necessary.

3. Act as a facilitator, establishing frameworks, encouraging collaboration through teams and knowledge hubs, and upgrading marketing talent.

4. Think like a consultant: create company-wide insights, train marketing talent and participate in strategy development.

5. Secure access to the C-suite. Teradata found that marketers with executive responsibilities are almost twice as likely as others to believe that there are no barriers to interdepartmental integration.

6. Force integration. In Teradata’s study, marketers say the best way for marketing to become more intertwined with other functions is to set up integrated processes.

For some firms, these are lofty marketing ideals. But there are practical steps smaller companies can take to force different thinking and action. But there are practical steps smaller companies can take to encourage different thinking and action. One is to use research and market data strategically – know the customer better than anyone else. A second step is to stop planning functionally and start planning via a ‘communications & experience canvass.’ What does the customer need to feel, see and hear? How do we ‘behave the brand?’ Who is responsible for delivering that? What are the methods for delivery?

In short, turn the silos sideways. With this framework, suddenly a lot more people see and serve their responsibility to serve the customer – including functions such as accounting, help desk, order fulfillment and e-commerce managers, and the c-suite.

Trends That Will Reshape Content Marketing

New marketing technologies and consumers’ attitude towards content makes it necessary for marketers and businesses to modify their content marketing strategies in accordance with the prevailing trends. Smart brands always focus on the way their audiences consume content and, more importantly, what kind of content their audiences want to consume. Integrating new trends and technologies into an existing plan keeps businesses ahead of the curve. Following are some of the content marketing trends the experts think brands should consider when working on their online marketing strategies for the upcoming year:

Video is the future

Video, undoubtedly, will continue to be a major component of content marketing in the future. It is rightly considered as the rapidly growing and the most effective form of content. If a business has not yet included video to its online marketing campaigns, it is missing out on an amazing opportunity to promote itself in a more relevant and creative way. People find a deep connection with companies that produce engaging video content on a regular basis.


It is not difficult to understand why personalized content performs better than generic, untargeted content. Marketers now focus more on creating personalized content for their campaigns to produce better results. It is important to understand prospective customers’ interests and online behavior so that a business can cater the needs of its audience based on segmenting lists.

Content distribution through social

Brands use a number of tactics to distribute content. Nowadays, social share is one of the most effective techniques for brands to promote and distribute content. Future is likely to see social channels such as Facebook, Instagram, Snapchat etc. as publishing outlets. Publishers have been using Instant Article feature of Facebook to offer entertaining content to socially active people on the internet. People can read articles of their interests on Snapchat and Instagram. Social media enables a brand to get the attention of potential customers and pull them to its site. Managing highly engaging and content-focused social channels is as important as maintaining an effective website.

Artificial intelligence (AI)

Marketers will continue to explore the true potential of AI in creating and marketing their content. Natural language processing, predictive analytics, and generation algorithms can help brands create smarter and effective content. Machine-generated content is super effective when it comes to increasing the volume and speed at which information is released. Experts are of the opinion that within the next five years, almost half of the content will be generated by machines.

By observing these trends and accepting them as new opportunities, content marketers and companies will be able to develop truly innovative web experiences which ultimately improve ROI.

Reach First Inc, build systematic and comprehensive online marketing campaigns, combining Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Social Media Marketing, and Content Marketing, which help your business achieve more exposure and increased conversion.

Ways to Choose a New Brand Name for Your Company

SMEs often suffer an unhealthy work culture, which leads to employee and customer dissatisfaction, in turn, an unstable business. So, why is the work culture unhealthy in small and medium scale enterprises? Let us checkout.

1. Lack of a SOP

A structured approach to any problem is very important to get the apt solution. If you do not have a system in place to make sure that activities are taking place as mapped and providing the desired results, you are encouraging an unhealthy working environment. The first big mistake made by SMEs is they do not frame a SOP (Standard Operating Procedure) for their business. They do not have guidelines like what amount of work is to be done every day, when stocks are to be replenished and who is responsible for which job. A SOP is an organized link between the various departments of a company and lack of a SOP means when a problem arises no one is ready to take the ownership of the issue, leading to an unhealthy work environment. The blame game never helps and this kind of unhealthy practice ultimately leads to order delays and dissatisfied clients.

2. Lack of HR policies

A HR team does not exist in a company just to recruit people and maintain payroll. They exist to maintain a healthy relationship with and among the employees; they exist to resolve employee issues and maintain transparency in all dealings with the employees. A SME often lacks an efficient HR department and concrete HR policies. These companies are more about money making than looking into the welfare of the employees. People often do not get paid on time, do not get their annual, sick and maternity leaves and often do not have PF and pension accounts; plus, there is no specific policy regarding the exit of an employee. This is the reason people always feel that their job is not secure in a small or medium enterprise. How can an employee give his or her best when there is no job security? When there is no confirmation about getting paid on the right time? Hence lack of a HR policy leads to an unhealthy work culture.

3. Toxic middle management

In a small and medium scale enterprise the power is concentrated in few hands. The middle management feel themselves to be more talented and superior than the rest and always trying to take credit of others’ work. They are often biased and good work is often not appreciated. This kind of negative attitude leads to mistrust and low morale among the employees; employees do not have any expectations of appreciation and rewards and hence the productivity deteriorates.

4. Autonomy

In a small or medium enterprise what the owner says is the ultimate decision. The voice of employees is not respected in kind of organization. There is clear lack of communication between the business owner and the employees and it often happens that employees are made aware of a decision after it is implemented. In this kind of environment, employees do not feel as a part of the company, leading to an unhealthy work culture.

5. Employee Conflict

Now when there is no proper management, how can an organization have loyal and peace loving employees. Your staff comes from different backgrounds, have different personalities and qualifications. A SME often runs on the concept that minor problems between the employees will dissolve on its own, which is inappropriate as with time, these small conflicts become huge and leads to a destructive working environment. Unhealthy work culture is also caused by unhealthy competition among the employees. People tend to insult each other and lack the zeal for teamwork to get better hike or promotion. This kind of behaviour needs to be handled with strong hands. In SMEs, supervisors and managers often ignore such issues and concentrate only on the productivity; ultimately promoting individualism. There is no one to offer right solutions to insults and conflicts. Under such negative environment, employees always feel to be dissatisfied and deprived.

So is your business facing these same problems? Is the work culture really toxic out there? Fix the above mentioned issues to get a healthy working environment; have happy employees, happy customers and a sustainable business. If you dream to be big and transform your business into a brand, frame the SOP and learn the best practices from industry experts who have been able to maintain their stronghold on the market.

How Can CRM Solutions Help to Build Your Brand?

This is an undeniable fact that in today’s technologically progressive era, the business market is extremely competing. To survive successfully in such a vying business market, you need to stand out from the crowd by making an impressive brand value. Building a brand value for a business is not a piece of cake! It is a pretty much lengthy process. It not only engages the sales or the marketing department but involves each entity of an organisation as well.

You might know the CRM software as a tool that can track as well as manage leads effortlessly. However, a potent CRM software is capable of more than that. Here, in this article, you would get a detailed guide on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value.

CRM Offers Consistency

One of the most crucial steps in the process of brand building is offering the customers remarkable consistency. All the facts that you publish or say about the brand should keep its consistency across all the channels and platforms. Any small amount of disparity in the fact can hamper the brand value. With the help of a potent CRM solution, you can easily track all type of communications between the customers and your business. If all of your business channels become able to send out notifications and alerts to the masses at the proper and right time without making any fault, that would not only bring your business prospects but obviously would increase your business brand value.

It Differentiates the Brand

You already know that in today’s scenario, if you can’t offer something special, something unique to your customers, surviving in the competing business market becomes pretty much tough. Hence, while offering any service or any offer to the customers, you need to make sure that you are offering it with the right personalised touch. How can you do that? Well, A dynamic and effective CRM software can give you a detailed insight into each customer’s preferences that would help you to understand them better. Thus, you can reach your customers with more personalised touch.

CRM Helps to Grow Brand Evangelists

The better your relationship with the customers, the better your business can grow. You need to understand that the customers are the most important aspect of any business to become successful, to flourish. Apart from accumulating new customers, retaining the existing customers is equally important. As an effective CRM software can give you a better overview of customer’s preferences, it becomes easier for you to interact with the customers. You can instantly give them a solution to their respective queries. If the customers become satisfied with your products and services, the loyalty rate increases along with the brand value of your business.

Thus, a robust and potent CRM solution can help you to transform your business and lead it to the path of success making sure your brand value boosts in the market.

Preventing Your Brand From Getting Hijacked

Brand names are known as ‘Trade Marks’ and the names of enterprises are known as ‘Trade Names’.


In order to prevent one’s logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions. An owner should not sleep over his rights by letting another misuse his mark without his knowledge as the same would amount to acquiescence of such misuse and losing rights with respect to his mark. One of the ways to monitor the use of one’s mark is by conducting a regular search in the relevant trademark database(s) to ascertain whether any other person proposing to use a mark similar to or identical with one’s own mark has filed an application for registration with regard to the same and raising opposition and objection to such application and proposed use

Unauthorised usage

In case one becomes aware of misuse or infringement by another person, legal proceedings may be initiated in the form of a suit for infringement or passing off. The remedies available in such proceedings would be grant of an injunction(stoppage of such misuse) and/or award of damages and/or delivery-up of the infringing labels and marks for destruction or erasure.

Domain Name

A domain name is a website address on the Internet which gives you an online identity. Owners should obtain a domain name with the name of their respective brand so that unscrupulous users may not have a website with the same name as their brand. This assumes importance as when a person conducts an online search with the name of a particular brand, logo etc., then someone else’s webpage should not show up as it might lead to confusion.

International Registration

If a person proposes to carry on business/trade in foreign jurisdictions or countries, then an application for protection of his mark in the proposed/designated countries may be made under the Madrid System for the International Registration of Marks (Madrid System). The Madrid System is the primary international system for facilitating the registration of trademarks in multiple jurisdictions around the world. If registration is granted under the Madrid System, it is easier to monitor the use of one’s mark in the International Register, which is a single centralized system maintained by WIPO.


The most important way to safeguard your trademark, however, is to apply for and obtain registration in respect of it. Registration of a trademark confers an array of rights and privileges to the ‘owner’ in comparison with unregistered marks. Some of them being:

Exclusive Use

The owner of a trademark or trade name has the right to use the same in relation to the goods or services for which it has been registered, to the exclusion of all others. The registered owner of a trademark ensures legal exclusivity to such person for the use of a name, brand, logo etc. This prevents any other person, trader, enterprise etc. from using the same in relation to their own business, goods and services and protects the mark of the registered owner by conferring exclusivity.

Prior Search

Before a person can use a name, logo, mark etc., it is imperative upon him to conduct a search in the trademark database to ascertain whether registration in respect of the same has already been granted. If registration has already been granted, then the trademark examiners are likely to refuse registration to conflicting marks. If, however, a similar or conflicting mark is accepted for registration, having a prior registered mark gives a person a strong right to oppose the registration before it’s officially entered on the register. It is advisable for owners to carry out a regular search in the trademark database in order to ascertain whether any application for registration has been filed for a name or mark which is similar to theirs and to file objection or opposition at the relevant time and stage in order to safeguard their rights as also to assist the examiner by preventing him from granting registration in respect of similar or conflicting marks or names.

International Protection

Before an application for registration of a mark can be made under the Madrid system, it is necessary that the trademark must have been granted registration or registration has been applied for in the country of origin of the mark. So, if a person proposes to carry on trade or business in any foreign jurisdiction, then to apply for protection of his trademark, trade name, logo etc., in that country, he would first have to be granted registration in his own country or have to make an application for registration.

Legal Action

Under the Indian Trademarks Act, 1999 (“the new Act” hereinafter), Section 27 lays down that a suit for infringement will not lie in respect of an unregistered trademark. So, registration of a trademark is a precondition to initiating an action for infringement and for an unregistered trademark, only the common law remedy of ‘passing off’ lies.

Permitted Use

Registration of a mark provides a greater degree of safety and protection in cases of assignment, licensing, authorized usage etc. as opposed to an unregistered mark.

Online Services

Registration of a mark enables greater cooperation by third parties. For example, Google will act to prevent traders from bidding on ‘keywords’ that contain a registered trademark. Similarly, websites such as Amazon or eBay would take action to take down listings by other traders which infringe a registered trademark.